Will Smith, Jada Pinkett Smith and Blue from Nick Jr.'s hit preschool show Blue's Clues are helping to promote booster seats through an innovative school curriculum developed by educational professionals and sent by Boost America! to more than 152,000 elementary schools and day care centers in the nation. Two versions were developed, appropriate for day care and elementary school ages. Will and Jada's video is for bigger kids and Blue is the “spokespuppy” for the preschoolers. Both kits encourage parental involvement and include lesson plans to teach children how to ride safely in motor vehicles.